Survey research has a usability problem. We're building Lensym, a survey research platform that fixes this. Not the kind of problem that shows up in user testing or heatmaps. The kind that surfaces three weeks into a longitudinal study, when you discover your branching logic doesn't work as intended. Or when you realize that collaborating with a colleague means emailing spreadsheets back and forth. Or when GDPR compliance requires you to manually pseudonymize data before export.
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